Day 9: Mistake 9- Consistency

(Top 10 Mistakes when utilizing Mobile… other than not being Mobile.)

Day 9: Mistake 9- Consistency

In order to make your campaign efforts effective there must some sort of consistency in your marketing. So here are 4 tips to keep it consistent:

·         Market on a regular schedule.

·         Your push messaging and offers should come out once a week.

·         Make sure the value is appropriate and something that is consistent with your best offerings.

·         Use the same branding.

Keeping things consistent and familiar looking keeps people interested. It takes more than once to put your brand in front of someone for them to be able to immediately recognize it.