McDonald’s Mobile Reign pushes forward with Mobile QR Codes…

McDonald’s Mobile Reign pushes forward with Mobile QR Codes…

 McDonald’s is putting QR codes on its packaging as part of an ongoing effort to help customers lead a nutritious life and make informed choices. The fast food giant is introducing the new nutrition mobile bar code on packaging at its Olympic venue restaurants. McDonald’s will continue the rollout in the majority of its restaurants by the end of 2013. According to McDonald’s, the QR code puts the power in consumers’ hands to instantly use their mobile device to get the nutrition facts.

By using mobile bar codes, McDonald’s is able to engage with consumers on a deeper level.

Additionally, by placing the QR code on packaging, consumers will be able to clearly see it and further interact with the company.

McDonald’s has been ruling the mobile industry for a while now. The fast food giant is always looking at ways to drive customers to its locations by using different mediums.

Last year, McDonald’s launched a mobile app that drove consumers to the nearest location and illustrated the company’s commitment to offer improved nutritional choices.

Earlier this year, the company used a mobile ad campaign to entice users to try the company’s dollar menu items by playing a word scramble game.

Most recently, McDonald’s proved that it is a force to reckon with in the mobile space with a mobile advertising campaign that promoted its breakfast items.

(*Source: mobilemarketer)