Catching up

We fell a little behind last week, but here are the remaining posts from last week. Remember that this week is Seriously Addicted Week. And we are starting it off with Global Mobile Potty MondayJ

Mobile Web-

Medium: Mobile Web

Reach: Over 80% of U.S. adults own a mobile phone and over half of them use it to browse mobile web.

Key Elements:

·         Mobile Web gives you an opportunity to offer your consumer the ability to access your site anytime from anywhere.

·         Allows the consumer to view information in a mobile friendly format.

·         Consumer can also take advantage of convenient mobile features such as one click calling or location navigation.

Strategize:

1.       Know your Consumer

Know what kind of devices most frequently access your website and set up a mobile web site that first to gives users immediate access to brand content and services from any mobile device that is web- enabled.  

2.       Be New

Don’t just cut and paste your website to your mobile platform, understand that features like flash videos won’t function well on all mobile devices.

3.       Keep it Simple

Avoid too many images, too much content, and minimize clutter. You do after all expect your consumer to be able to read the content so make it easy for them.

4.       Integrate your Marketing Efforts
Make sure you’re promoting your mobile efforts through your social, website, and any other marketing efforts you may have.

57 percent of consumers will not recommend a business with a poorly designed mobile site. Similarly, 40 percent of consumers will go to a competitor’s site after a bad mobile experience (Source: Compuware, 2012)

Mobile Commerce-

Medium: Mobile Commerce, the ability to purchase goods or services from a mobile device.

Reach: In a December report from comScore, 38% of smartphone owners had used their phones to make a purchase of some kind.

“If you build it, they will come”

1.       Advertise

68% of men are likely to make purchases thanks to mobile ads, whereas 58% of women are likely to to make a purchase. Further, men are more likely than women to redeem mobile coupons (35% vs. 27%). (Source: Mobile Advertising Survey, 2012)

2.       Be Strategic

Sixty-seven percent of consumers plan to make a purchase via mobile this holiday season (Source: PayPal, 2011)

3.       Don’t Get Left Behind

85 percent of merchants say mobile commerce is a focus in 2012, up from 68 percent in 2011 (Source: the etailing group, 2012) and Mobile commerce sales will reach $23.8 billion in 2015 (Coda Research Consultancy, 2010)

 Mobile Advertising-

Advertising is all about how many people are listening and responding to your ads and mobile is no different; it is all about the facts.

The Facts

1.       Mobile messaging ad spend will reach $7.4bn by 2017, driven by a surge in location-based services. (Source: Juniper Research, 2012)

2.       Mobile Marketing Association study finds mobile ads should account for 7% of marketing budgets. The space is currently seeing spends around 1%. (Source: Marketing Evolution, 2012)

3.       3 in 5 Mobile Users Pay Attention to Mobile Ads While Visiting Social Media Sites (Source: Prosper Mobile Insights™, 2012)

4.       64% of survey respondents who have smartphones have made a mobile purchase after seeing a mobile ad but nearly three-quarters (74%) haven’t received mobile ads from their favorite brands (Source: Mobile Advertising Survey, 2012)

Make Your Mobile Ad Strategic

1.       Contextual Ad Placement

Many retailers are focusing on aligning their ads with other relevant content the user might be viewing.

2.       Be Social

Adding social to your ad can increase click- throughs and engagement.

3.       Be Strategically Big

Full page ads can allow you to place meaningful advertising at key transitioning points in an app.