It is a sad but
true fact that the holidays will inevitably end. If you have or are thinking
about making an app a fixture in your business you’re probably wondering how and
where you ‘re going to take it when the holidays are over. Never fear, it seems
consumer’s craving for the mobile experience isn’t limited to the holidays.
- 25 percent of consumers engage in online shopping only via mobile (Source: Prosper Mobile Insights, 2012)
- Worldwide mobile payment transactions will surpass $171.5 billion in 2012, up 62% from $106 million last year (Source: Gartner, 2012)
- 64% of smartphone owners are now using their mobile devices to shop online (Source: eDigitalResearch and Portaltech Reply, 2012)
People love
their apps and once they have it, you have them all year. An app gives you the ability to engage your consumers with sales and new products. Alert app users of deals they can't miss.
- Among smartphone owners, 38 percent prefer a mobile application (Source: InsightExpress, 2010)
- 93% of people who use apps in stores have bought something at a physical location in the last week, compared to 84% of non-users of shopping apps who have made a retail purchase. (Source: Wave Collapse, 2012)
- Over 70% of iPhone owners report using applications or their smartphone’s web browser to help them while shopping in-store, and 41% are making purchases directly from their phones (Source: Chadwick Martin Bailey and iModerate Research Technologies, 2011)
- 64% of affluent app users say they view brands with mobile apps more favorably (Source: Luxury Institute, 2012)
- Mobile alerts drive 1 out of 3 recipients in-store and 27% of those make a purchase (Source: Harris Interactive survey commissioned by Placecast, 2010)
Still not
sure your business will benefit from a mobile app, well others are and they are
mobilizing their business.
- 85 percent of merchants say mobile commerce is a focus in 2012, up from 68 percent in 2011 (Source: the etailing group, 2012)
The
holidays might end but sales don’t have to, a mobile app can keep it going.
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Get Started?
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